![Swatch Group CEO Nick Hayek attends the Swiss watchmaker's annual news conference in Biel, Switzerland March 10, 2016. REUTERS/Ruben Sprich Stock Photo - Alamy Swatch Group CEO Nick Hayek attends the Swiss watchmaker's annual news conference in Biel, Switzerland March 10, 2016. REUTERS/Ruben Sprich Stock Photo - Alamy](https://c8.alamy.com/comp/2CJKTM5/swatch-group-ceo-nick-hayek-attends-the-swiss-watchmakers-annual-news-conference-in-biel-switzerland-march-10-2016-reutersruben-sprich-2CJKTM5.jpg)
Swatch Group CEO Nick Hayek attends the Swiss watchmaker's annual news conference in Biel, Switzerland March 10, 2016. REUTERS/Ruben Sprich Stock Photo - Alamy
![Talking to Nick Hayek, CEO Swatch Group, about challenging the Swiss Watch Manufacturers, about Swiss Made and the need to always be a step ahead of everyone else. – Watch-Insider.com Talking to Nick Hayek, CEO Swatch Group, about challenging the Swiss Watch Manufacturers, about Swiss Made and the need to always be a step ahead of everyone else. – Watch-Insider.com](https://watch-insider.com/wp-content/uploads/2014/12/DSC01140.jpg)
Talking to Nick Hayek, CEO Swatch Group, about challenging the Swiss Watch Manufacturers, about Swiss Made and the need to always be a step ahead of everyone else. – Watch-Insider.com
![Swatch Group CEO Nick Hayek wears the new 'Swatch Touch Zero One' during the Swiss watchmaker's annual news conference in Corgemont March 12, 2015. Swatch's chief executive said on Thursday the Swiss Swatch Group CEO Nick Hayek wears the new 'Swatch Touch Zero One' during the Swiss watchmaker's annual news conference in Corgemont March 12, 2015. Swatch's chief executive said on Thursday the Swiss](https://c8.alamy.com/comp/2CP5GP6/swatch-group-ceo-nick-hayek-wears-the-new-swatch-touch-zero-one-during-the-swiss-watchmakers-annual-news-conference-in-corgemont-march-12-2015-swatchs-chief-executive-said-on-thursday-the-swiss-watchmakers-outlook-for-2015-was-excellent-despite-the-recent-surge-in-the-value-of-the-swiss-franc-following-the-removal-of-a-cap-on-the-currencys-value-against-the-euro-reutersdenis-balibouse-switzerland-tags-business-2CP5GP6.jpg)